Our Story

Built on Trust, Driven by Excellence

Iron Town Auto was founded on a simple principle: treat every vehicle like it’s our own. We’re your neighborhood auto experts, committed to keeping the Upper Peninsula moving.

Your Neighborhood Auto Experts Since 2000

Our team of ASE-certified technicians brings decades of combined experience serving the Negaunee community and surrounding Upper Peninsula areas. We understand the unique demands placed on vehicles in Michigan’s rugged climate, from harsh winters to rough terrain.

 

That’s why we specialize in the brands built to handle it all—Subaru, Ford, and GM. These vehicles are workhorses designed for conditions just like ours, and our team has the specialized training to keep them running at peak performance.

 

At Iron Town Auto, you’re not just a customer; you’re a neighbor. We’re committed to transparent communication, fair pricing, and repairs done right the first time. When you bring your vehicle to us, you can trust that we’ll give you an honest assessment and only recommend the services you truly need. 

Why Choose Iron Town Auto?

Our Values

What We Stand For

Honest Service

We treat every vehicle like it's our own, with transparent communication and fair pricing.

Expert Craftsmanship

ASE-certified technicians with decades of combined experience in automotive repair.

Community Focus

Proud to serve our neighbors in Negaunee, Ishpeming, Marquette, and the surrounding UP.

Local Knowledge

We understand the unique demands of Michigan's rugged climate on your vehicle.

Trusted by the Community

Our credentials speak to our commitment to excellence.

ASE Certified

Technicians

20+ Years

Serving the UP

Warranty

On All Repairs

Proud to Serve the UP

From the iron mines that gave our town its name to the forests and lakes that surround us, we’re proud to be part of this incredible community. We sponsor local youth sports, support community events, and believe in giving back to the place we call home.